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Starbucks is seeing big results via mobile, with the beverage giant generating more than three million United States mobile payment transactions per week.
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In addition, Starbucks is rolling out a cross-channel, multi-brand loyalty brand, as well as global social impact initiatives. The comments were made by Howard Schultz, president/CEO of Starbucks, during the company’s annual meeting of shareholders.
Starbucks has new developments in the works.
Beginning in May, customers will earn My Starbucks Rewards stars for purchases of Starbucks packaged coffee in grocery channels. The stars can then be redeemed for free food or beverages in Starbucks retail stores.
The program is expected to be expanded to include other Starbucks products sold through grocery channels this fall. Moreover, there will be integration of the Starbucks Card and My Starbucks Rewards loyalty program across several of its emerging brands, including Teavana
El complejo ecosistema de los dispositivos móviles es un reto para todo gerente de marca
Según informe, el papel de los códigos QR en la investigación de productos es mínima
Los gerentes de marca tienen que escoger cual es la mejor opción de comunicación a través del móvil para sus marcas
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